Sponsored by

Built by a former cannabis regulator, Policy, Decoded helps operators read the policy terrain before it shifts beneath their feet.

Today's edition is sponsored by Roku. Their support keeps these briefings free and focused on what actually matters, and we are grateful for it. If you are looking for a streaming setup at home, click through and take a look at what they are building.

A word on the work underneath this newsletter. Policy, Decoded compiles and analyzes. We are not reporting. The briefs you read here exist because journalists at outlets large and small are doing the actual work of showing up, asking questions, filing public records requests, and writing the stories down. Without them, we have nothing to compile and nothing to analyze. Subscribe to your local newspaper. Support the trade press. Pay for the journalism that makes the rest of this possible. The whole information ecosystem this publication depends on rests on whether the people doing the original reporting can keep doing it.

🚦 Wisconsin counts the leakage
🥤 Beverages have to self-police or lose the category
🌱 Massachusetts hopes for boring

The more numerous the laws, the more corrupt the state.

Tacitus, Annals, c. 117 CE

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Subscribe to keep reading

This content is free, but you must be subscribed to Policy, Decoded to continue reading.

Already a subscriber?Sign in.Not now

Recommended for you

View all
caret-right