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January 1, 2026
Built by a former cannabis regulator, Policy, Decoded helps operators read the policy terrain before it shifts beneath their feet.
Today’s New Year’s edition follows a gap that keeps widening in plain sight: marijuana businesses operating under tight advertising and storefront constraints, and hemp businesses often reaching adults with a freer marketing lane that consumers rarely recognize as a different regulatory track. Vermont’s advertising settlement puts that imbalance on the record and tees up the next 2026 question, how to align intoxicating products with adult guardrails while keeping lawful speech lawful.
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📣 Advertising gap
📱 Platform gatekeepers
🧾 Adult guardrails
Happy New Year.
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