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Today's edition is sponsored by Roku. The work this newsletter covers does not turn off at 6 p.m., but at some point your screen needs to. Roku is built around the streaming experience operators actually want at the end of a long policy day - your channels, your shows, your remote, no algorithmic pile-on. Take a minute and click through to see what Roku is running today. Every sponsor click is what keeps Policy, Decoded free, independent, and landing in your inbox five mornings a week.
🏛️ The repeal hits the SJC
📋 Drug Strategy without rescheduling
🥤 Alcohol picks up the hemp fight
Reformers must expect to be derided as fomenters of disturbance.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.