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Built by a former cannabis regulator, Policy, Decoded helps operators read the policy terrain before it shifts beneath their feet.
Today's edition is sponsored by Viktor, the AI coworker that lives in your Slack and does the work. Talk to it like a colleague: pull your Meta Ads numbers against last month, turn a drawer of receipts into QuickBooks entries, build the revenue dashboard you keep meaning to make. It writes and runs the code itself and hands back the finished file. Their support keeps these briefings free.
I'll also be in Chicago June 14-16th for IgniteIt's Cannabis Capital Conference at the Marriott on the Magnificent Mile, speaking on a panel with the operators, investors, and policymakers trying to read this moment. It runs two weeks ahead of the DEA's June 29th hearing, so the timing is good. Policy, Decoded subscribers and friends take 20 percent off registration with code POLICYDECODED20.
Hemp spent the spring losing the definitional argument in Washington, and it has answered the way industries do when they cannot win on the merits alone. It is building a coalition. Andy Barr, Russell Fry, and James Comer each filed a different escape hatch from the November 12th ban, and the campaign now leans on alcohol distributors, convenience and grocery chains, and even Target to carry the weight. Marijuana, meanwhile, got the milestone hemp is still chasing and then watched it stall, with the whole rescheduling question now riding on a DEA hearing that opens June 29th. Two industries, two federal clocks, and a midterm running underneath both.
🌿 Three Republicans, three hemp exits
🧭 Regulators with no rulebook
🚦 Spanberger breaks with her party
We have no eternal allies, and we have no perpetual enemies. Our interests are eternal and perpetual, and those interests it is our duty to follow.
Stop babysitting dashboards. Ship from Slack. Touch grass.
700+ teams have Viktor reading their Google Ads every morning.
Your media team opens Slack at 8am. There's a cross-platform brief in #growth: Google Ads spend vs. ROAS, Meta CPA by campaign, Stripe revenue by channel. Viktor posted it at 6am. Nobody asked for it.
Last week, one team's Viktor caught a spend spike at 2am on a broad match campaign and flagged it in Slack: "CPA up 340%. Recommend pausing and shifting budget to the top two performers." That would have burned $3K by morning. The media buyer woke up to a problem already handled.
Your strategist reviews spend trends. Your account manager checks revenue attribution. Same Slack channel, same colleague, before anyone's first coffee.
Google Ads, Meta, Stripe. One message. No Looker, no Data Studio. Anomaly detection runs around the clock. Cross-platform reporting runs on autopilot.
5,700+ teams. SOC 2 certified. Your data never trains models.
"Viktor is now an integral team member, and after weeks of use we still feel we haven't uncovered the full potential." — Patrick O'Doherty, Director, Yarra Web